UserMotion (Actions) Destination

UserMotion is AI-powered predictive lead scoring software that discovers intention signals and scores leads on potential to buy, expand, or churn.

This destination is maintained by UserMotion. For any issues with the destination, contact their Support team.

Getting started

1. From your workspace’s Destination catalog page search for “UserMotion (Actions)”.
2. Select UserMotion (Actions) and click Add Destination.
3. Select an existing Source to connect to UserMotion (Actions).
4. Go to the UserMotion dashboard, find and copy the API key.
5. Enter the API Key in the UserMotion destination settings in Segment.
6. Save your changes and enable the destination.

Destination Settings

Available Presets

UserMotion (Actions) has the following presets:

Available Actions

Build your own Mappings. Combine supported triggers with the following UserMotion-supported actions:

• Identify Company

• Track Analytics Event

• Identify

Identify Company

Create or update a company in UserMotion

Identify Company is a Cloud action. The default Trigger is: type = "group"

Click to show / hide fields

Track Analytics Event

Send user and page events to UserMotion

Track Analytics Event is a Cloud action. The default Trigger is: type = "track" or type = "page"

Click to show / hide fields

Identify

Identify user in UserMotion

Identify is a Cloud action. The default Trigger is: type = "identify"

Click to show / hide fields

Engage

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.