Predictions Nutrition Facts Label

Twilio’s AI Nutrition Facts provide an overview of the AI feature you’re using, so you can better understand how the AI is working with your data. Predictions’s AI qualities are outlined in the following Nutrition Facts label. For more information, including the glossary regarding the AI Nutrition Facts label, refer to the AI Nutrition Facts page.

AI Nutrition Facts

Customer AI Predictions


Predictions creates propensity models that predict if a customer will purchase, churn, or perform any other conversion event

Privacy Ladder Level 2

Feature is Optional Yes

Model Type Predictive

Base Model Gradient Boosted Trees

Trust Ingredients

Base Model Trained with Customer Data N/A

Customer Data is used to develop a model created specifically for each customer and is never reused for other customers

Customer Data Shared with Model Vendor No

Customer Data is used to build the model, but it is built by Twilio Segment for the customer and not by a third party vendor

Training Data Anonymized   No

Data Deletion Yes

Human in the Loop N/A

Data Retention 30 days

Logging & Auditing Yes
Guardrails N/A

Input/Output Consistency N/A

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This page was last modified: 26 Feb 2024

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