Ortto (Actions) Destination

Ortto helps thousands of organizations worldwide automate their communications — including email newsletters, abandoned cart emails, SMS messages, and more — to accelerate marketing and business growth.

Once Segment is connected to Ortto, you can take advantage of Ortto’s powerful campaign features on your Segment customer data.

This destination is maintained by Ortto. For support or questions, contact the Ortto Support team.

Ortto (Actions) provides the following benefits over the classic Ortto destination:

• Granular control and flexibility: Map any Segment event type to specific Ortto actions with full control over field mappings. This lets you tailor how and when customer data is sent to Ortto, ensuring more accurate and relevant automations.
• Improved transparency and debugging: Because Ortto (Actions) uses direct API calls to Ortto’s endpoints, it provides clearer delivery status and error messages to help teams troubleshoot faster and ensure data integrity. It also supports HTTP multi-status responses, allowing multiple outcomes to be returned in a single response—this means partial successes or failures can be clearly identified, reducing the risk of silent data loss and making debugging more efficient.
• Future-proofed: Built on Segment’s modern Destination Actions framework, Ortto (Actions) will receive ongoing updates and support for new features, while the classic destination remains static.

Getting started

1. In the Segment web app, go to Connections > Catalog, then open the Destinations tab.
2. Search for Ortto (Actions), select it, and then add the destination.
3. Choose the existing Source you want to connect to Ortto (Actions).
4. Name your destination. You can either configure the settings manually or copy them from an existing instance, then create a new destination.
5. Log in to your Ortto account and add a new Segment (Actions) data source, or use an existing one.
6. Copy the API key from the data source and paste it into the destination Settings in Segment.

Destination Settings

Available Presets

Ortto (Actions) has the following presets:

Available Actions

Build your own Mappings. Combine supported triggers with the following Ortto-supported actions:

• Track Activity

• Upsert Contact

Track Activity

Track user activity

Track Activity is a Cloud action. The default Trigger is: type = "track"

Click to show / hide fields

Upsert Contact

Create or update a Contact in Ortto

Upsert Contact is a Cloud action. The default Trigger is: type = "identify"

Click to show / hide fields

Audience Membership

Ortto (Actions) allows you to sync your Segment users with an Ortto Audience, enabling precise activation of rich, behavior-based segments—perfect for lifecycle marketing, retargeting, and large-scale personalization. You can manually create new audiences or use existing ones in Ortto, and dynamically add or remove contacts through profile upserts or activity tracking. This gives you real-time control over audience membership.

To define which audience the contact should be linked to, enter the Audience Name in the “Associate Audience” section.

Ortto blocks rapid audience re-entry to avoid undesirable side-effects from asynchronous updates. If a contact exits an audience and then re-enters the audience within 1 minute, Ortto blocks the update that causes them to rejoin the audience. Ortto uses a daily synchronization to make sure the result of any rapid updates is correctly applied. Ortto updates the Segment member audience field as normal, and any audience re-entries throughout the day that are longer than 1 minute after the last exit are processed in real time.