CleverTap (Actions) Destination

CleverTap is a retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers.

Advantages of CleverTap (Actions) Destination

The following are the advantages of setting up CleverTap (Actions) Destination:

  • Upload User Profile
  • Delete User Profile

Set up CleverTap (Actions) Destination

To set up CleverTap (Actions) Destination:

  1. From the Segment web app, click Catalog and then click Destinations.
  2. Select Destinations Actions under Categories from the left navigation.
  3. Click CleverTap (Actions).
  4. Click Configure CleverTap (Actions).
  5. Select an existing Source to connect to CleverTap (Actions).
  6. Enter the following project details to authorize the connection:
    • Project ID
    • Passcode
    • Region

    Find these details on the Settings > Project page of the CleverTap dashboard. To identify the region of your account, check the URL of your CleverTap account.

    Refer to the following table to identify the region for your account:

    CleverTap Dashboard URL Region EU IN US Singapore
  7. Select Quick Setup to start with pre-populated subscriptions, or Customized Setup to configure each action from scratch.
  8. Click Configure Actions.

Destination Settings

Setting Description
CleverTap Account ID Required.

CleverTap Account Id. This can be found under Settings Page.

REST Endpoint Required.

Learn More about Account regions.

CleverTap Account Passcode Required.

CleverTap Passcode. This can be found under Settings Page.

Available Presets

CleverTap (Actions) has the following presets:

Preset Name Trigger Default Action
Event Type is Identify Event type = "identify"
User Upload
Event Name is Delete User Event event = "Delete User"
User Delete

Available Actions

Build your own Mappings. Combine supported triggers with the following CleverTap-supported actions:

Mapping limits per destination

Individual destination instances have support a maximum of 50 mappings.

User Upload

The User Upload Action enables you to create or update user profiles in CleverTap.

User Upload is a Cloud action.

Click to show / hide fields

Field Description
Created At Type: STRING

A timestamp when the person was created

Person Attributes Type: OBJECT

Optional attributes for the person. When updating a person attributes added or updated, not removed

Identity* Type: STRING

The Id used to uniquely identify a person in CleverTap

User Delete

The User Delete Action enables you to remove user profiles in CleverTap.

User Delete is a Cloud action.

Click to show / hide fields

Field Description
Identity* Type: STRING

The ID of the profile which you want to delete

Conversion Timestamps

When mapping actions, you will see a Convert Timestamps setting. When enabled, it converts attributes containing ISO-8601 timestamps to Unix timestamps.

For example, if you send an event with a timestamp of 2006-01-02T18:04:07Z. It is converted to 1136253847. If the timestamp is not in ISO-8601 format, it is not converted. This avoids converting attributes such as phone numbers or IDs.

This page was last modified: 06 Dec 2023

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