Use Cases Overview

Use Cases are pre-built Segment setup guides tailored to common business goals.

Use Cases eliminate guesswork with a structured approach to onboarding, helping you configure Segment correctly and align its features to your business objectives.

You can onboard to Segment with a Use Case if you’re a new Business Tier customer or haven’t yet connected a source and destination.

Onboard to Segment with Use Cases

Choosing a Use Case

Not sure where to start? Read through Segment's Choosing a Use Case guide, which breaks down the available business goals and their associated use cases.

Step-by-Step Use Cases Setup Guide

Follow the steps in the Use Cases Setup guide to get up and running with Segment.

Use Cases Reference

Looking for something more technical? View the Use Cases Reference, which lists the tracking events, connections, and destinations Segment recommends for each use case.

Take the next step

Explore the following core Segment features, all of which power Use Cases.

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Use Cases Overview

Onboard to Segment with Use Cases

Choosing a Use Case

Step-by-Step Use Cases Setup Guide

Use Cases Reference

Take the next step

Connections

Destinations

Unify

Engage

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Help improve these docs!

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Get started with Segment