Reverse ETL

Reverse ETL (Extract, Transform, Load) extracts data from a warehouse using a query you provide and syncs this warehouse data to your third party destinations.

Use Reverse ETL when you want to:

• Elevate marketing campaigns: Sync audiences and other data built in the warehouse to multi-channel marketing tools, like Braze, Hubspot, or Salesforce Marketing Cloud, to personalize marketing campaigns.
• Enrich your customer profiles: Sync enriched data to destinations like Mixpanel for a more complete view of the customer, or enrich Segment Profiles with data from your warehouse.
• Activate data in Twilio Engage: Send data in the warehouse back into Segment as events that can be activated in all supported destinations, including Twilio Engage destinations.
• Strengthen your conversion events: Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, or Snapchat.
• Make warehouse data accessible to business teams: Connect destinations like Google Sheets to a view in the warehouse to allow business teams to access up-to-date reports.

Get started with Reverse ETL

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Learn more about the system that powers Reverse ETL, supported destinations, and frequently asked questions.

More Reverse ETL resources