Auto-Instrumentation

Auto-Instrumentation simplifies tracking in your websites and apps by removing the need for a traditional Segment instrumentation.

Background

Collecting high-quality analytics data is essential, but traditional tracking setups often fall behind as business needs change. Instrumentation updates take time away from other engineering priorities, and these delays reduce visibility and increase the burden on engineering teams.

Auto-Instrumentation as a solution

With just a few lines of code, Auto-Instrumentation handles device tracking for you, helping you focus on collecting the data that’s essential to your business and letting your marketers and data analysts gather and update data without relying on engineering teams.

Key Auto-Instrumentation benefits include:

• No-code event creation: Use the Event Builder tab to define events based on user activity; no JavaScript required.
• Fast iteration: Update your tracking configuration at any time, without deploying new app versions.
• Fewer dependencies: Reduce the need for engineering support while still maintaining reliable event tracking.

How it works

After you install the required SDKs and enable Auto-Instrumentation, Segment detects activity like button clicks, navigation, and network calls. Segment captures these events as signals, which appear in the Event Builder.

You can group signals into complete analytics events, assign names, and map custom properties. You can then use this data to create detailed analytics events based on those signals, enriching your insights into user behavior and application performance.

Setup guides

Android

Apple

Web

Privacy

Auto-Instrumentation removes personally identifiable information (PII) from breadcrumbs before they get sent to Segment. No user data is visible to Segment.